Who doesn’t like to be unique and stylish? Yeah! That is the exact catch of fashion industry. The presentation, style, and trend make every fashion statement special. The moment 2018 hits the stage, Fashion E-commerce had the full freedom of upbringing the new ‘marketing strategy’. When the fashion trendsetters come for an online shopping, there are some things to be noted to catch their attention. Well! It’s all about being the point of attraction, isn’t it? So let us look into the main streams of E-commerce in the Fashion industry.
E-Commerce and its scope
As we are all busy with our lives, online industry is really compensating our needs. An online business will keep on updating us about the online stores, brands, offers etc. Digital marketing and the new genres help in boosting the online business which makes it stand intact and acquire much profit in the related area. Whenever we pull in more audience to the site with the help of marketing channels, there is no doubt in the improvement of business. In case you are doubting on the online marketing channels, the following points can be of help:
- Pay Per Click Advertising (PPC):- This helps in bidding on keywords as well as phrases in ads
- Search Engine Marketing (SEM):- It is mostly the advertising campaigns which makes you appear on top search lists.
- Search Engine Optimization (SEO):- Here is the role of content marketing gets its slot in digital marketing platforms.
- Ads on web or display advertisements: – The ones you see as banners, flyers or sidebars on websites.
- Email marketing: – This is something which helps you in retaining and engaging customers by sending them newsletters and notifications.
In this dynamic market phase, those who aren’t into online business or digital marketing, the chances of getting popularised is getting very less. Day by day the need for easy access with less price is gaining importance and of course, there stays the scope of various online sites.
Tips for starting a fashion e-commerce business
So, you have decided to buckle up your shoes to run a fashion e-commerce business! Good thought! Here are some of the cool tips to help you out in this.
- A super cool name to brand you: Yeah! That is something very necessary. Make sure that your name stands out in the crowd and can catch the attention of the public.
- An amazing website to boost you: Website is the base for every online business. Make sure your website is easily accessible and fast enough. Moreover, it should serve the purpose of fashion.
- Get hold of the licensing: Let all legal things be clear before you proceed ahead and get registered.
- Pick and choose your suppliers: This is very crucial because they decide the future of your business. Make the deals wisely and ensure that you have the best people on your side to deal with it.
- Shoot the marketing bullets bit earlier: As soon as you start to brand yourself, the more popularity you are going to achieve.
- Backup with enough stock before you go online: Make sure your stock and suppliers are intact before launching.
The best ramp walks to brand your fashion business!
We know that it’s all about fashion and the information on the best E-commerce platforms for fashion business are mandatory. As long as we have enough traffic and regular updating, our website and online business have many more chances to flourish. As per the Google reports, more than fifty percent of the people leave, if the page takes a lot of time to load. Listing down are some of the most common E-commerce platforms which can help you to run the game effectively.
Prominent Open source platforms
You must have heard about WooCommerce. It is an open source E-commerce plugin for WordPress which is very effective from the time of its launch. It helps in promoting online business by providing various WordPress themes and plugins. As we all know, WordPress is making the heads turn with its unique ways of E-marketing as well as customized commercialization. When you are in search of a secured payment gateway and shopping cart facility, it can really be a great option. With the help of an additional plugin, WooCommerce can kick-start a multi-vendor business.
Magento is one of highly demanded open-source platforms that has the security features for running an E-commerce website. Its password and security options are easy to handle and accessible. It has more than nine thousand plugins available with an extension of social media which makes it a favorite of some of the top brands such as Liverpool, Burger King, Pepe Jeans etc.
SAAS (Software As A Service) based platforms
As it is much more available for the non-technical people, there are no complications of codes here. Because of this, there are limited options for customizations. If you have a limited budget as well, go for this. Some of the SAAS based platforms include Shopify which is a huge hit in the market these days.
Shopify has its trademark in more social business as well as shopping via mobile. They have much more accessible through social media where you get a direct link from your social network without leaving your page. These are best suited for people who are socially very active and needs to set up something for their targeted audience in a short span of time.
CAAS (Communications as a server) based platforms
CaaS is something which is a huge advantage for small and medium business circles because of its affordable cost as well as coverage. There are options for regular updates and up gradation which can be adapted in the running of the business.
Have these confused you? Then we can directly look into the life as well as popular examples of available platforms. Must you be aware of E marketplaces right? Etsy.com is one of the topmost E marketplaces which connects suppliers and customers worldwide. If you have the strategy of connecting up things like that and being just a marketplace and gaining profit once the deal happens, do give it a try. There are much more platforms and examples to add to your cart as per the size of your business.
Let’s pull up our sleeves for marketing!
Marketing for E-commerce is much easier than the regular door to door traditional method. Though it seems to be simple, the competition for Fashion E-commerce business is really high and of course, you need to meet up the standards.
Figuring out the best suitable campaign for your business
Yes! This is one of the crucial marketing strategies for the success of a fashion E-commerce business. Be it a Facebook campaign or Instagram post, make sure you shoot at the right time and to the right audience. Step into the world of strategies and planning because an effective campaign can gift your regular traffic.
You must be thinking about how content can be influential in the Fashion business. But the fact is that people love to interact and are curious about certain things. Once you start giving interesting write-ups, taglines and cool posts, boom! You are a big hit! SEO based content marketing will definitely help to take your business ahead.
We must have seen frequent and annoying pop-ups and ads which we tend to block normally. Stay away from that until and unless you have that great stuff to show off! Spend wisely on the advertisements because for Fashion business, photos need to be the best and eye-catching. Adopt the pay per click types which will give you a track on where to advertise more. Make sure you put up ads on discounts and special offers regularly and always maintain a standard for them.
Hosting events and programs
Hosting a fashion event or sponsoring a hoarding in one of the key programs can definitely be of help. But along with that make sure you are visible in social media too.
Fashion E-commerce niche, growth and stats
It is always vital to know where the Fashion industry is going to and the current statistics. The widely searched community for fashion apparels is youth who are between the ages of 16 to 26. This shows that the demand for the fashion industry is always going high. There is more pressure on the brands to introduce new styles on demand as well as to try for eco-friendly products. There is an anticipated growth of more than 50% profit rate in 2 years. People are mostly into online as well as mobile-friendly business transactions and sooner delivery.
The key concern is to meet up the quality standards of the customers and gaining popularity among your targeted audience. Nowadays people are mostly into personalized gifts so even in the fashion industry it had taken a higher impact, makes sure you have such options on your site. Another feature is to have a variety of collections and to have safe purchasing option. Since the Westernisation has its influences on the market, the trend is flowing there.
As people are really busy or stuck up in their comfy zones, we need to have the access to shape, size and correct the apparels onsite. This is a very common thing these days. Be it apparels or jewelry, Fashion is always on demand.
The investment involved in Fashion E-commerce business
Answering the queries on investment in this business will be a puzzle because it varies from company to company and person to person. You will be investing a major amount in maintaining a website and the social media. This is really important that you need to be online. The secondary part is to handle the suppliers and has a decent deal with them. The third will be that of campaigns and updates on your sites which may be a monthly investment. Upgrading with the content strategy and maintaining top search results are to be considered because you need to brand yourself in the big crowd. This too depends upon on the area and platform you opt.
Any of the E-commerce business will be going ahead with the new wave of internet and Fashion business online will definitely a success, if you take care of it properly.