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Last Updated on June 20, 2026

How We Work

The Midnay Project Life Cycle

Every engagement follows a structured, milestone-driven process designed to deliver the right outcomes — on time, on scope, and without surprises.

Strategy Is a Thread, Not a Stage

Strategy is not a standalone phase at Midnay — it is a continuous thread woven through Discovery, Scoping, and Design. Depending on the nature and complexity of your project, strategic focus may be concentrated at any one of these stages or distributed across all three.

For a new platform, this often means deep strategic work during Discovery. For a migration or redesign, it may take centre stage during Scoping. For experience-led projects, strategy runs deepest through the Design phase.

In every case, the right strategic foundations are in place before development begins.

Stage 1 — Discovery & Initiation

What We Need From You

What We Deliver

A Note on Discovery & Scoping:

Depending on the scale and complexity of your project, Discovery and Scoping may be carried out as paid or complimentary engagements. Larger projects often require a more extensive Discovery phase before meaningful scoping can begin, and the depth of that work is reflected accordingly. In all cases, this will be confirmed and agreed upon before any billable work begins.

Stage 2 — Scoping & Proposal

We translate everything learned in discovery into a clear, actionable project blueprint.

What We Deliver

Stage 3 — Kickoff & Onboarding

What We Need From You

Communication Setup

We work primarily over email. For larger or more complex projects, we may set up a dedicated collaboration space on Basecamp or an equivalent platform provided by Midnay.

What We Deliver

Stage 4 — Design & UX

Design is treated as its own dedicated phase — not an afterthought inside development.

Process

  1. Wireframes and structural layouts
  2. Visual design concepts and brand application
  3. Interactive prototypes for stakeholder review
  4. Client feedback and iteration cycles
  5. Final design sign-off before development handoff

What We Deliver

How Design Unfolds

Design at Midnay is a conversation, not a handoff. Before a single frame is drawn, we spend time understanding your brand, your users, and the business outcomes the design needs to serve. This means reviewing your brand assets, studying your audience, and aligning on visual direction before creative work begins.

We work in Figma. We begin by designing one to two key pages to a finished standard — typically the homepage and a representative inner page — and present these for your review and approval before proceeding. This ensures the design direction, tone, and visual language are fully aligned before we invest time across the remaining pages.

We present a single, considered design direction rather than multiple concepts. This reflects our belief that good design is arrived at through a deep understanding of your business and users — not by offering a menu of options and letting chance decide. The direction we present is our best recommendation, built on everything we have learned during Discovery and Scoping.

Feedback is collected in structured rounds. Each round has a clear scope — what is open for input and what has been signed off — so the process moves forward without revisiting resolved decisions. We typically include two revision rounds within the project scope. Additional rounds are available if needed and are scoped accordingly.

Where client feedback conflicts with UX best practices or performance considerations, we will always flag it clearly and explain our reasoning. Our role is not just to execute — it is to bring expertise to every decision. The final call is always yours, but you will always have our honest recommendation.

Design is considered complete and handed to the development team only after final sign-off from your nominated stakeholder. Nothing moves forward without that confirmation.

Stage 5 — Development

What We Deliver

How We Work

Stage 6 — Quality Assurance & Testing

Nothing goes live without passing through our full QA process.

What We Test

Process

  1. Internal QA on staging environment
  2. Feedback collection and bug resolution
  3. Final sign-off before go-live

Stage 7 — Go-Live & Launch

Go-Live Checklist

What We Deliver

Stage 8 — Training & Handover

Every team that will touch the platform gets trained for their specific role.

Training by Role

RoleTraining Focus
Content EditorsGutenberg editing, media library management, SEO basics
Site AdministratorsUser roles, plugin management, cache and CDN controls, backup restoration
Marketing TeamsGA4, Google Tag Manager, UTM tracking, CRM and email platform connections
Technical TeamsServer and SSH access, Git workflow, database management, security monitoring

Training Materials You Will Receive

Stage 9 — Post-Launch & Ongoing Support

First 30 Days

The first 30 days following launch are included as part of every Midnay engagement. During this period we provide daily monitoring and check-ins, rapid bug resolution and hotfixes, performance tracking against agreed KPIs, user feedback collection and analysis, and optimization recommendations based on real data.

Ongoing Partnership 

Upon completion of the 30-day post-launch period, Midnay transitions into a structured retainer model. Ongoing support programs are outlined in the Support & Retainer Programs section. 


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